From Questioning Every Report to Trusting the Numbers: How PlusPlus Built a Modern Finance Stack with Digits

For founders, accounting isn't the job. Understanding the business is.

As CEO of PlusPlus, Marko Gargenta doesn't want to spend his days inside financial statements. He needs fast, reliable answers to straightforward questions:

Are we growing? Is cash healthy? Are we headed in the right direction?

Before Digits, answering those questions often meant reviewing spreadsheets, chasing bookkeeping questions over email, and wondering whether the numbers could be trusted.

Today, PlusPlus works with Digits and one of its accounting firm partners, Hiline, to manage its accounting through one integrated solution.The result: monthly financial reviews take roughly half the time, leadership trusts the books, and investor reporting is faster.

The Challenge: Collaborating with Accountants

PlusPlus had always worked with outsourced accounting teams. The bookkeeping got done. The friction was everything around it. 

For a startup founder, the contrast was hard to miss. Every other part of the company ran on tools built for working together. Product decisions happened in Figma, where designers and engineers comment directly on the frame they're discussing. Code moved through pull requests, with review attached to the exact line that changed. 

Accounting remained fragmented. The numbers sat in one system, the questions sat in an inbox, and the answers sat in a spreadsheet attached to a reply. Stitching those back together was the founder's job, every month.

One Platform, One Relationship

Instead of managing accounting software, spreadsheets, email, and a separate service relationship, PlusPlus now handles everything in one place, with one predictable fee from Hiline that covers both the platform and the service. Marko describes the setup as more efficient, more streamlined, and far more self-service than anything he'd used before.

Conversations now happen inside Digits, directly alongside the books. When Marko has a question about a transaction, he comments on it in context. Hiline's team responds in the same place, makes the change, and the update is reflected in the financials immediately. No email thread, no spreadsheet, no wondering whether the fix actually landed.

For Hiline, that means less time reconstructing context and more time advising. For PlusPlus, it means the collaboration feels like working with a finance team down the hall rather than a vendor across an inbox.

When asked whether he would recommend it to other companies, his answer was immediate:

"For a tech startup, I think it's a perfect, no-brainer integrated solution."

Investor Reporting Without Building Reports

Preparing investor updates used to mean gathering information by hand. Today, Marko starts with the Digits dashboard.

Investors rarely want the full P&L. They want to know which way things are trending: revenue, expenses, cash, growth. Those metrics are already there, and Marko can lift them straight from the dashboard into an update.

The result is faster investor reporting, and more time spent discussing the business rather than assembling financial packages.

The Future of Startup Accounting Is Integrated

Founders don't need more spreadsheets or more email. They need financials they can trust, real-time visibility into their business, and an accounting team that works the way modern software does.

That's what happens when an AI-native firm and an AI-native platform operate as one.

See how Digits helps accounting firms and the companies they serve work together in real time, so founders spend less time managing their finances and more time building the business.