Freeplay's Financial Transformation with Digits

Freeplay, an innovative seed-stage AI startup, is on a mission to empower product teams in creating exceptional AI products. By providing tools for prompt engineering, observability, testing, and evaluation, Freeplay helps teams build the data flywheel they need to constantly improve quality. However, as a growing startup, Freeplay faced significant challenges in managing its financial operations efficiently.

The Challenge 🧮

Before partnering with Digits, Freeplay relied on a combination of another accounting application for software and a mid-sized fractional consulting firm for accounting and CFO services. This setup led to disjointed operations, finger-pointing between software and service providers when things didn’t go right, and unexpected surges in their monthly costs. Ian Cairns, co-founder of Freeplay, found himself entangled in resolving discrepancies rather than focusing on growth.

"The software and service were supposed to work harmoniously, but in practice, they were often blaming one another leading to unnecessary billable hours and complexity for me as a founder."

Discovering Digits 🚀

Freeplay's transition to Digits was driven by the desire for an integrated and streamlined financial solution. Ian Cairns was introduced to Digits through Jeff, a former colleague at Twitter. Convinced by the potential of having both technology and human expertise in one place, Ian decided to give Digits a try.

Here’s what set Digits apart for Freeplay:

• Unified Accountability: Digits offered a seamless integration of technology with human oversight, aligning incentives and eliminating the blame game.
• Cost Efficiency: By transitioning to Digits, Freeplay cut its monthly accounting bill by >50%.
• Human Support: With dedicated financial experts, Ian experienced reassurance and reduced mental overhead, allowing him to focus on core business activities.

The Transformation 💅

Digits' impact on Freeplay was tangible:

• Time Savings: Enhanced efficiency meant less time spent on financial tasks, freeing Ian for product development and sales.
• Simplicity: The integrated services streamlined operations, reducing complexities and stress.
• Efficiency and Clarity: With Digits providing integrated financial management, Freeplay experienced a seamless alignment of accounting, FP&A, and tax services. This consolidation eliminated the complexities of dealing with multiple vendors, resulting in faster decision-making and reduced mental overhead.

"The biggest benefit has been the decrease in time spent thinking about accounting. As much as I don’t notice what’s going on with Digits, that’s a good thing in my world. The stress and worry are way down. The time spent is also meaningfully down."

Digits not only optimized Freeplay’s financial management but also strengthened its operational efficiency. By aligning with Freeplay’s innovative ethos, Digits has become a reliable partner, providing clarity and peace of mind.

"The stress and complexity are reduced, allowing us to focus on helping our customers build incredible AI products. I highly recommend Digits to any startup looking to simplify financial management." Ian Cairns.

Ready to elevate your financial operations? Book a demo with Digits today and discover how you can transform your financial management like Freeplay.