The Transformation Economy: A CPA’s Guide
Episode Summary
As AI accelerates work automation, how do accounting firms prove their value? Ron Baker, co-founder of Threshold, joins Kacee Johnson to explore ‘outcome focused accounting’. In this episode, they dive into: • designing firms around long term transformations rather than hours. • why trying to be all things to all clients undermines firm effectiveness. • tracking client impact through time saved, time invested, and transformation KPIs. • linking financial guidance to clients’ broader aspirations like health and purpose
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Hosted by Kacee Johnson, fintech innovation leader and Principal at Radical, AI-Native Accounting is the podcast at the crossroads of AI and the future of finance. Engage in monthly discussions with firm owners, tech pioneers, and visionary accountants. Explore real-world applications of AI, uncovering how it's streamlining processes and enhancing decision-making. Discover what's working, what's emerging, and what's on the horizon in the world of accounting technology.
Featured Guests
Ron Baker
Co-Founder, THRESHOLD
Ron Baker is the co-founder of THRESHOLD and co-host of The Soul of Enterprise: Business in the Knowledge Economy, a radio show heard on VoiceAmerica. A pioneer in the value pricing movement, Ron has authored eight influential books, including The Firm of the Future, Implementing Value Pricing, and Time’s Up!: The Subscription Business Model for Professional Firms. Since beginning his career with KPMG in 1984, he has educated over 450,000 professionals worldwide on business model innovation, leadership, and pricing strategy. Recognized by Accounting Today as one of the Top 100 Most Influential People in accounting, Ron also serves as a faculty member of the Professional Pricing Society and is an alumnus of both San Francisco State University and Disney University.
Your Host
Kacee Johnson
Digits Advisor & Innovation Partner
Kacee Johnson is a leading figure in the accounting profession, recognized among Accounting Today's Top 100 Most Influential People, CPA Practice Advisor's Top 25 Thought Leaders, and as one of the Most Powerful Women in Accounting. She advises AICPA and CPA.com as an innovation partner and leads the Startup Accelerator program, mentoring startups that shape the profession's future. In 2025, she completed Harvard Business School's Executive Program on Private Equity and Venture Capital and joined the be radical team as a Principal in FinTech Innovation.
