Description of WebCounter Advertising Reports
Report Columns
- Inserts
- Number of times the HTML code for your ad (including IMG entry,
ALT text, etc.) was inserted into one of our html pages.
- Insert pct.
- Ratio between the contracted rate and the actual insertions.
This should usually be more than 100% except during off periods such
as weekends or holidays. If this number is 230% then you got 2.3
times as many insertions as you contracted for.
- Ads-Served
- Number of times your ad image was transfered/downloaded by a
client's Web browser. This is different from (usually less than)
inserts because ads are cached and some users choose to not run with
images downloaded by default.
This can, on occasion, be a larger number than the inserts because
someone may have gotten the insert at 2359 in the previous day (seen
in yesterday's logs) while our Web server served your add at 0001
today. In addition, if someone presses reload or otherwise makes
another request for your ad-image, this raises the ads-served numbers
as well.
Note:
If this number is consistently and exactly 100%,
it means that the ads are being served remotely (that is, they are not
stored on our machine), and so we have no way of knowing how many actual
downloads are served.
- Served pct.
- The ratio between the number of Inserts and the number of
Ads-Served. This gives you an idea of how many people had your ad in
their cache or are not displaying images at all.
- Clicks
- Number of times people clicked on your banner and were transfered
to your site.
- Click pct.
- Ratio between how many times your image was served (Ads-Served)
and how many times people clicked on your ad. If this number is 3.7%,
then an average of 3.7 people out of 100 clicked on your ad.
- Graph
- The bar graphs show the absolute number of clicks (in red), the number of ads served (in green), and the number of ads inserted (in
black) in an overlain fashion (that is, the right edge of any colored
bar is equal to the numeric value of that field).
Note: The scale of the graphs is different for the summary
and for each ad in a package. That is, a one inch bar in one ad may
represent 10,000 in the summary, but only 500 in an ad (but the scale
is the same for all bars in a single chart).
Summary Report
If you have more than one ad in a package, then there will also be
a summary report which reports the cumulative Inserts, Ads-Served, and
Clicks for all advertisements in a package. If you have more than one
package, there will be a summary for each package. The report columns
have the same meaning in the summaries as they do in the individual
reports.
Additional Notes
The numbers produced by our advertising system are 100% exact.
Every transaction is logged by the server as it happens. We do not
use WebCounters to track the usage of our ads or pages since they can
get overloaded during busy periods.
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